 |

one
Time Design Fee |
$250 |
4/4
with bleed,12 pt, |
|
500 |
$252 |
1,000 |
$290 |
2,500 |
$386 |
5,000 |
$432 |
10,000 |
$864 |
15,000 |
$1294 |
20,000 |
$1726 |
|
Statistics
show that postcards and newsletters and NOW rack cards are three
of today's most powerful marketing tools for attracting attention
to ones business. Rack cards are helpful in making a positive
and long-lasting first impression and a great way to introduce
your company and your services to the public. Because of these
statistics, designing and printing rack cards is a new service
offered by I.S. Marketing.
Rack cards
can be used for general purpose promotions or to target specific
consumer groups including: hotels, lodges, bed and breakfasts,
golf courses, sports complexes, entertainment companies, womens
groups and organizations, restaurants, museums and galleries,
and all small businesses in your surrounding area that have rack
card holders or allow your rack cards to be displayed on their
shelves.
A rack cards standard size is 9 x 4 with 4 over
4 color (full color front and back.) The best way to create a
rack card is to make several lists of your business' features,
hours, location, and any promotions for purchasing more than one
service at a time. You should list all services, but especially
the services that you excel at. Things we take into consideration
when we design rack cards are that the top 1.5 inches can be the
only thing visible, when placed in the racks of hotels, etc. In
addition, rack cards will occasionally be placed backwards in
a display case or left lying upside down. As a result, you may
wish us to design the top of the front & back of your rack
cards to be very similar. Your list of features should be refined
and listed in order of importance.
Placing your rack cards at each location is your responsibility,
so scout your area for all locations, including all businesses
as previously mentioned. For hotels and all businesses that have
wall rack card holders, it is simply a matter of talking to the
manager and having the cards available in quantity. For small
businesses in your area that do not have rack card stands, you
must supply a simple rack card holder. You must also talk to the
owners of small businesses and offer exchanges of services to
allow you to place your rack cards on the counters at their locations. |