A marketing plan for a specific industry that has been used over and over again and has proven to bring success repeatedly to those that are willing to follow directions falls into the “treasure chest” category.

The problem that I.S. Marketing hears over and over again is not that people are not willing to try new direction to achieve success but they just don’t have any time. Many business owner’s personal schedules and responsibilities weigh so heavy on them that they feel lost in the direction they should go, so many times nothing is done.

Because referrals have been the main staple of the beauty industry, many think that that base method still applies to us today. The percentage that make it on that method alone is dropping everyday due to competition, and the fact is that those that are picking up their marketing responsibilities are putting all those left behind under the table.

I.S. Marketing now offers two choices in marketing programs. The first is a software system that you
operate on your computer to schedule your budget and your marketing plan for the entire year. We are only involved in the set-up and design. You take full responsibility to work through the website program we provide.

“Business Treasure Chest” is I.S. Marketing’s new program for marketing development. We work with you one-on-one to determine your: budget, procedures, marketing methods, scheduling, lead generation, and more. We also offer writing services so that all you have to do is wait for the responses. For more information on how to start your own “Business Treasure Chest” call 800.717.2566.

• plans
• development
• positioning
• budgets
• sales guide collateral
• lead generation