The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are is a “search mode”. This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. Marketers understand that this "search mode" means that they may very well be in a buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from "organic" unpaid search listings or paid advertising listings.

• Search engine traffic is a non-intrusive method of Internet marketing. The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission – it's "just-in-time marketing".
• Search engine traffic originates from a voluntary, audience-driven search. This means the visitors from a search results link have not only selected your listing from among your peers, but chose the search query that resulted in your listing being shown.
• Search engine traffic results from a fixed inventory of searches. To truly qualify as search engine traffic (or pure search traffic), the search must be one that the searcher initiated as a search, either by clicking a search link in a directory style portal or by filling out a search query box. See Contextual Link Inventory for an exception.

While our state-of-the-art technology focuses on business presence in local, maps, and mobile searches, our customers often see an increase in natural ranking of their websites and/or business profiles. Local SEO is probably one of the toughest on-line marketing strategies to implement. This is partly because of Google’s strict local algorithm, which takes into account several factors. Long gone are the days where you could build a large amount of links and expect your local business to rank on the first page. Link building is one of multiple factors that Google takes into consideration when placing you on the coveted first page of a local search result (7 Pack). We offer quick action steps on how to place your local business at the top of the local SERPS (search engine results page).

Google Mapping
Google Maps API is a collection of APIs that enable you to overlay us to overlay your own data on a customized Google Map. You can create engaging web and mobile applications with Google’ powerful mapping platform including satellite imagery, street view, elevation profiles, driving directions, styled maps, demographics, analytics and an extensive places database. With the world’s most accurate global coverage and an active mapping community making daily updates, your users will benefits from a continually improving service.

Familiar and Easy For Local
Mapping is the most widely used online mapping service in the world, with more than 800,000 sites using the Google Maps API and over 250 million active users on mobile devices alone. With the Google Maps API, you can provide this same familiar experience to your own users.

World class imagery
The global catalog of high resolution aerial imagery offered by Google Earth is also available in the Google Maps API. The Google Maps API includes access to 45 degree imagery in over 120 cities worldwide, so your users can explore your data with a unique perspective within a particular area.

Mobile first
Smartphones have revolutionized the way that we consume and share information, and catering for a mobile user base is more important than ever. With the Google Maps API you can build location based applications that can be used via a web browser, mobile devices, or custom built applications.

Our Map enhancements include, but are not limited to:

• Mapping
• YOUR Logo
• YOUR Address & Phone Number
• A description of your services
• Your Facebook, Email, and Website
• Your coupons, on web or social coupons
• We provide your business hours
• We can list the products your sell
• We can add any photos or video’s
• You Only Need One Main Profile

How To Get In The Top Ten

• We can do a Verified Place Page
• Are you placed in the correct categories?
• City Search allows us to place your address
• Matching Address
• Homepage
• Inbound Links
• Phone Number
• List you by area code of Place Page
• Landing Page (by city and state)

 

Pay-per-click advertising is a method of advertising in which advertisers pay for each ad clicked, usually via an advertising platform such as Google Ad Words. Pay per click advertisers bid on specific keywords in order to have their ads appear, and is hence it can also be referred to as keyword advertising. Pay-per-click advertising can only succeed if you’re bidding on the right keywords. PPC advertising can be extremely profitable if done correctly, but in order to succeed, you need to know which keywords will bring you the best results.

With the pay per click company I.S. Marketing integrated keyword management solutions, your keyword performance is assessed by examining each individual keyword's Quality Score, impressions, CPC, and conversions. I.S. Marketing evaluates your keywords and provides actionable recommendations to improve your pay per click performance as well as alerts to help you pause under performing keywords. I.S. Marketing uses your existing keyword data to fuel your PPC advertising campaigns from one easy-to-use, all-encompassing interface.

Intelligent Software For Pay-Per-Click Advertising

I.S. Marketings keyword management system integrates keyword research with AdWords pay-per-click advertising and content authoring tools. This is a powerful combination that empowers you to make informed Web marketing decisions and take action on your data. Data is useless unless you can act on it, and I.S. Marketings software gives you the opportunity to to see your data clearly and be able to make intelligent decisions in managing your pay per click advertising campaign. I.S. Marketing pay per click advertising software harvests your AdWords data and provides it to you in a way that makes the action step much clearer; this data includes:

Keywords and conversion numbers
Information from Google AdWords regarding bid pricing and ad performance
Negative keyword suggestions

I.S. Marketing PPC makes it easy to create clickable PPC ads and evaluate your advertisments' performance with advanced PPC analysis. I.S. Marketing gives you all the suggestions and online marketing tools you need to take pay per click advertising action:

Creating keyword groups
Turning keyword groups into ad groups
Creating pay-per-click ads
Designating negative keywords

The pay per click advertising (provides you with the tools and resources you need to craft pay per click ads for websites that drive traffic and conversions. PPC advertising can be easy, fast, and advantageous with I.S. Marketing’s help.